Wednesday, September 24, 2008

Social Web Power Quote: Hyundai

Eric D’Ablaing of Hyundai states:

"We need to think about giving the users
the ability to connect with one another,
which is the real interactivity of using the Web.
This will allow
brands to be the connection point
between two or more parties

and not just a connection point to the brand."

Businesses that enable their website visitors to actively engage in social activities around their content (ex. ask friends to go to a concert with them, help them decide what to buy, take advantage of a compelling "deal of the day", or share recipes and compare tastes) stand to learn a lot about who their brand advocates and superconnectors are.

The social web offers the opportunity to energize the people who care most about your unique value. Enabling [and encouraging] these people to spread the word with their trusted friends can yield powerful results.

Source of Hyundai Quote:
Measuring the Influence of SocialMedia, Digital Influence Group

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