Over the past few months, the Ringside Networks development team created a really cool piece of technology called SocialPass. SocialPass provides a very simple way for website owners and website developers to embed social capabilities within their existing website.
The video below provides a brief overview of SocialPass and then demonstrates how visitors to TicketMaster.com, for example, can use SocialPass to socially engage their their friends via email, Facebook, and Twitter in order to attend a concert together.
Bottom-line: The social web offers the opportunity to directly energize the people who care most about your unique value. And encouraging these people to spread the word with their trusted friends can yield powerful results.