Saturday, September 27, 2008

SocialPass In Action - TicketMaster Demo

Over the past few months, the Ringside Networks development team created a really cool piece of technology called SocialPass. SocialPass provides a very simple way for website owners and website developers to embed social capabilities within their existing website.

The video below provides a brief overview of SocialPass and then demonstrates how visitors to TicketMaster.com, for example, can use SocialPass to socially engage their their friends via email, Facebook, and Twitter in order to attend a concert together.


Bottom-line: The social web offers the opportunity to directly energize the people who care most about your unique value. And encouraging these people to spread the word with their trusted friends can yield powerful results.

4 comments:

Matt Asay said...

Shaun, this is sooooo cool. This sort of "ad hoc" collaboration is much better than the static potty I've seen out there.

Shaun Connolly said...

Hi Matt,

Agreed. That is exactly why I created and posted the video...to show that social can actually provide direct business value.

Also, so people could see what the Ringside team was able to create in the face of all the distractions that Bob Bickel covered in his blog post.

As Bob alluded, don't be surprised to see a new entity rise like a phoenix out of the ashes of Ringside Networks.

Brian said...

That twitter integration is awesome... :)

Shaun Connolly said...

Yeah, the Twitter stuff is cool. A great developer....Brian something...helped implement it.
;-)