Monday, September 22, 2008

Social Web Power Quotes: Hasbro and Jupiter Research

Anne Marie Kroisi of Hasbro states:

"I think it will just be a natural way for
the next generation of purchasers to
share with their peers
, share product reviews,
share ideas, talk to people."

Marketing professionals focused on consumers at retail and brand websites are beginning to understand that social influence plays a big part in both consumer brand sentiment and online [and offline] sales.

Ms. Kroisi's quote really takes shape when paired with the following statistic from Jupiter Research:

"Social network users are
3 times more likely
to trust peer opinions
over advertising when making purchasing decisions"

So while acquiring website visitors via Google or Yahoo search ads is the norm today, it appears acquiring targeted visitors based on people and their relationships can be much more powerful...if done properly.

Enabling your website visitors to leverage the power of the social web directly on your website is one way to encourage people to interact with their friends around your unique content and brand.

Source of Hasbro Quote:
TNS Media Intelligence Report

Source of Jupiter Research Quote:
Measuring the Influence of SocialMedia, Digital Influence Group

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