I am conducting an [arguably unscientific] experiment to see how subtle title changes can greatly affect how much attention a blog post receives. While my experiment is still in process, I've actually seen enough to share my results.
On Tuesday July 22, I posted an article entitled:
"Product Management Tips for Listening and Sharing"
On Saturday August 1, I posted the same article using the title:
"10 Tips for Listening and Sharing on the Web"
The content of the posts were identical except for how I formatted the 10 bullets. In the first, I used regular bullets and in the second I used numbered bullets.
While the "10 Tips..." post has only been out for a couple of days, it has already generated 5 times the number of readers as the original post. This is impressive since I really tried to stack the deck against it. For example, I posted it on Saturday morning (weekends get the lowest number of readers), whereas the original post went out on a Tuesday (which typically generates the highest readership).
So, why the big difference?
Read 7 Reasons Why Numbered Blog Post Titles Work for some of the rationale.
I agree that numbered titles are more appealing. I also think the original title appealed to a more specific audience (i.e. product managers) whereas the "10 Tips..." title appeals to anyone interested in listening and sharing on the web.
Bottom-line: Titles do matter! So, if you're going to spend time creating a blog post or writing an article, devote a few extra cycles on creating a title that will grab the attention your effort deserves.
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